Starbridge Integration
Starbridge.ai provides district intelligence for school districts, higher education institutions, and government entities. PILLAR ingests 120+ buyer attributes and stores them across account enrichment fields and dedicated entity tables.Data Flow
- Initial Sync: When an account is matched by
starbridge_buyer_idornces_id, a full attribute pull enriches the account record with 120+ fields - Webhook Updates: Real-time notifications for job changes, RFP publications, budget shifts, and document postings
- On-Demand Refresh: Manual or scheduled re-sync of buyer attributes
- Signal Generation: Starbridge data changes trigger signals in the STARBRIDGE, RENEWAL, EXPANSION, and ACCOUNT families
Data Categories
| Category | Storage | Fields | Sync |
|---|---|---|---|
| Buyer Attributes | accounts table columns | 80+ fields (budget, enrollment, scores, demographics) | On-demand + webhook |
| Job Changes | starbridge_job_changes table | Departures, hires, promotions | Webhook (real-time) |
| Contracts | starbridge_contracts table | Public contract records | On-demand |
| Purchase Orders | starbridge_purchase_orders table | Line-item procurement data | On-demand |
| Conferences | starbridge_conferences table | EdTech conference intelligence | Periodic |
| RFPs | starbridge_rfps table | Bids and solicitations | Webhook (real-time) |
| Documents | starbridge_documents table | Board minutes, strategic plans | On-demand |
| Competitor Contracts | competitor_contracts table | Competitive spend intelligence | On-demand |
Scoring Impact
Starbridge data feeds into multiple scoring categories:- Fit: Tech spend propensity (FIT-004), AI adoption (FIT-005), budget capacity (FIT-006), strategic theme match (FIT-007), procurement complexity (FIT-008), coop pathways (FIT-009), startup friendliness (FIT-011)
- Intent: Grant funding (INT-003), competitive displacement window (INT-005), RFP activity (INT-007), budget trend (INT-008), strategic alignment (INT-009), hiring intent (INT-010), board discussions (INT-011)
- Risk: Budget decline risk (RSK-002), market context risk (RSK-006), procurement timing risk (RSK-011)
- Forecast Confidence: Procurement alignment variable (procurement_complexity, coop_pathway_exists, fiscal_year_aligned)
- Renewal Risk: Market context variable (budget_trend_yoy, tech_budget_pct_of_total, grant_dependency_pct)
Signal Types from Starbridge
| Signal Type | Family | Severity Logic |
|---|---|---|
| competitive_displacement_window | PIPELINE | CRITICAL if under 60d, WARNING if under 180d |
rfp_active | PIPELINE | Always CRITICAL |
board_discussion_relevant | ACCOUNT | Always WARNING |
strategic_alignment | EXPANSION | Always WARNING |
grant_funding_available | EXPANSION | Always WARNING |
| budget_shift_detected | RENEWAL | CRITICAL if decline over 10%, WARNING if over 5% |
hiring_intent | ACCOUNT | Always INFO |
stakeholder_departure_starbridge | ACCOUNT | CRITICAL if champion, WARNING otherwise |
procurement_pathway_update | STARBRIDGE | Varies |
conference_engagement | STARBRIDGE | Always INFO |