Documentation Index
Fetch the complete documentation index at: https://hc.pillargtm.com/llms.txt
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PILLAR Data Reference
PILLAR is the first Revenue Architecture Operating System (RAOS) — the architectural layer that sits above your CRM and governs the operational flow from ICP definition all the way through Monday-morning triage. Not another AI-native CRM. Not another RevOps dashboard. A purpose-built substrate with one canonical data model, a governed signal-to-action pathway, a closed-loop flywheel, and an AI-addressable surface (129 MCP tools across 14 categories — 63 dedicated to vertical_intelligence). This reference documents the key concepts, features, integrations, and APIs of the PILLAR platform. For the operator-level frameworks and 90-day rollouts, visit the PILLAR Insights Library.Data Categories
Accounts
Customer and prospect records with health scores and Starbridge district intelligence
Contacts
CRM contacts with engagement tracking and stakeholder mapping
Opportunities
Pipeline data with hygiene scores and forecast confidence
Leads
Lead scoring with ICP fit and behavioral signals
Signals
8 signal families, 93+ types, AI-powered recommended actions
Scoring Engine
Multi-rule scoring across 8 categories for health, risk, and opportunity
Decision Engine
Strategic intelligence — territory health, financial cascades, board scenarios
Renewal Forecasting
Per-renewal probability model with GRR/NRR projections and risk decomposition
Procurement Intelligence
Fiscal year calendars, budget cycle forecasts, and procurement risk identification
Product Affinity
Co-adoption analysis, cross-sell scoring, and prioritized expansion signals
Cohort Intelligence
Vintage curves, NRR/GRR by cohort, and anomaly detection
Playbook Evolution
Play effectiveness tracking and data-driven play recommendations
Board Narratives
AI-generated board-ready narratives powered by Claude
Data Sources
| Source | Type | Sync | Data |
|---|---|---|---|
| Salesforce | CRM | Every 15 min | Accounts, Contacts, Opportunities, Leads |
| HubSpot | CRM | Every 15 min | Accounts, Contacts, Deals, Tickets |
| Microsoft Dynamics 365 | CRM | Every 15 min | Accounts, Contacts, Opportunities, Leads, Incidents |
| Google Workspace | Email/Calendar | Per-user | Activities (email metadata, calendar events) |
| Microsoft 365 (Outlook) | Email/Calendar | Per-user | Activities (Outlook metadata, Teams calendar events) |
| Microsoft Teams | Notifications | Push | Signal alerts, daily digests, play notifications via Adaptive Cards |
| Slack | Notifications | Real-time | Signal routing, weekly digest |
| Starbridge.ai | District Intelligence | On-demand + webhook | 120+ buyer attributes, RFPs, contracts, job changes |
| PILLAR Engine | Computed | Continuous | Health scores, risk scores, signals, plays |