Skip to main content

Documentation Index

Fetch the complete documentation index at: https://hc.pillargtm.com/llms.txt

Use this file to discover all available pages before exploring further.

PILLAR Data Reference

PILLAR is the first Revenue Architecture Operating System (RAOS) — the architectural layer that sits above your CRM and governs the operational flow from ICP definition all the way through Monday-morning triage. Not another AI-native CRM. Not another RevOps dashboard. A purpose-built substrate with one canonical data model, a governed signal-to-action pathway, a closed-loop flywheel, and an AI-addressable surface (129 MCP tools across 14 categories — 63 dedicated to vertical_intelligence). This reference documents the key concepts, features, integrations, and APIs of the PILLAR platform. For the operator-level frameworks and 90-day rollouts, visit the PILLAR Insights Library.

Data Categories

Accounts

Customer and prospect records with health scores and Starbridge district intelligence

Contacts

CRM contacts with engagement tracking and stakeholder mapping

Opportunities

Pipeline data with hygiene scores and forecast confidence

Leads

Lead scoring with ICP fit and behavioral signals

Signals

8 signal families, 93+ types, AI-powered recommended actions

Scoring Engine

Multi-rule scoring across 8 categories for health, risk, and opportunity

Decision Engine

Strategic intelligence — territory health, financial cascades, board scenarios

Renewal Forecasting

Per-renewal probability model with GRR/NRR projections and risk decomposition

Procurement Intelligence

Fiscal year calendars, budget cycle forecasts, and procurement risk identification

Product Affinity

Co-adoption analysis, cross-sell scoring, and prioritized expansion signals

Cohort Intelligence

Vintage curves, NRR/GRR by cohort, and anomaly detection

Playbook Evolution

Play effectiveness tracking and data-driven play recommendations

Board Narratives

AI-generated board-ready narratives powered by Claude

Data Sources

SourceTypeSyncData
SalesforceCRMEvery 15 minAccounts, Contacts, Opportunities, Leads
HubSpotCRMEvery 15 minAccounts, Contacts, Deals, Tickets
Microsoft Dynamics 365CRMEvery 15 minAccounts, Contacts, Opportunities, Leads, Incidents
Google WorkspaceEmail/CalendarPer-userActivities (email metadata, calendar events)
Microsoft 365 (Outlook)Email/CalendarPer-userActivities (Outlook metadata, Teams calendar events)
Microsoft TeamsNotificationsPushSignal alerts, daily digests, play notifications via Adaptive Cards
SlackNotificationsReal-timeSignal routing, weekly digest
Starbridge.aiDistrict IntelligenceOn-demand + webhook120+ buyer attributes, RFPs, contracts, job changes
PILLAR EngineComputedContinuousHealth scores, risk scores, signals, plays