Data Sources
PILLAR ingests data from CRM systems, email/calendar platforms, product analytics tools, support ticketing systems, NPS/sentiment platforms, district intelligence providers, and internal computation engines. PILLAR integrates with 20+ tools.CRM Connectors
Each org can connect one CRM provider.All three CRM connectors sync on a 15-minute incremental cadence and support score write-back — PILLAR pushes computed health, risk, and priority scores back to custom fields in your CRM so reps see PILLAR intelligence without leaving their existing tools.
Field Mapping
CRM field mappings are customizable per org. Each mapping specifies the PILLAR field, CRM field, transform type (direct, lookup, formula, or picklist map), and sync direction (inbound, outbound, or bidirectional). Picklist value translations are also supported.Email and Calendar
Per-user authorization required.
Email body content is never stored. Only metadata (sender, recipient, timestamp, subject line) is captured as activities.
District Intelligence (Starbridge)
Starbridge.ai provides 120+ buyer attributes for school districts, higher education institutions, and government entities.Notifications
Product Usage Connectors
PILLAR ingests product analytics data to power adoption scoring, usage trend analysis, and renewal risk detection.Product usage data feeds the usage_trend variable in the Renewal Risk model and the Product Adoption component of the Account Health score. When product usage snapshots are available, PILLAR computes adoption percentage deltas automatically.
Support Ticketing Connectors
Support ticket data feeds the support_burden variable in the Renewal Risk model.HubSpot Service Hub and Salesforce Service Cloud ticket data is also ingested through the CRM connectors listed above. PILLAR normalizes all ticket sources into a unified support burden score.
Customer Sentiment / NPS Connectors
NPS and satisfaction data flows into the nps_health component of the Renewal Risk model and the Satisfaction component of the Account Health score.Computed Sources (PILLAR Engine)
For step-by-step connection instructions, see the Connector Setup Guide. For field-level mapping details, see the Field Mapping Reference.