PILLAR Data Reference
PILLAR is an AI-native Go-To-Market Operating System that connects CRM data, district intelligence, and revenue economics into a unified scoring and signal engine. This reference documents every field, table, scoring rule, and signal type in the PILLAR platform.Data Categories
Accounts
100+ fields including CRM data, health scores, and Starbridge district intelligence
Contacts
CRM contacts with engagement tracking and stakeholder mapping
Opportunities
Pipeline data with hygiene scores and forecast confidence
Leads
Lead scoring with ICP fit and behavioral signals
Signals
8 signal families, 30+ types, AI-powered recommended actions
Scoring Rules
93+ rules across 8 categories computing health, risk, and opportunity
Data Sources
| Source | Type | Sync | Fields |
|---|---|---|---|
| Salesforce | CRM | Every 5 min | Accounts, Contacts, Opportunities, Leads |
| HubSpot | CRM | Every 5 min | Accounts, Contacts, Deals, Tickets |
| Google Workspace | Email/Calendar | Per-user, every 5 min | Activities (email metadata, calendar events) |
| Slack | Notifications | Real-time | Signal routing, weekly digest |
| Starbridge.ai | District Intelligence | On-demand + webhook | 120+ buyer attributes, RFPs, contracts, job changes |
| PILLAR Engine | Computed | Every 5 min | Health scores, risk scores, signals, plays |