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Signal Taxonomy

PILLAR generates signals when scoring outputs cross configurable thresholds or when external events (Starbridge webhooks) are detected. Signals are the primary action-driving mechanism in the platform.
Signal correctness is enforced by The Guarantee — specifically the Signals (S) and Rules (R) invariant categories. Every signal traces back to a triggered rule (no ghost signals), the rule catalog itself is append-only with stable IDs (G-R-02), and the signal-to-source consistency tests verify that scoring audit decomposition matches the underlying contact, renewal, and activity data.

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8 Signal Families

FamilyDescription
RENEWALChurn risk indicators from engagement, stakeholders, support, contracts
PIPELINEDeal health, forecast issues, handoff compliance, onboarding risk
EXPANSIONGrowth opportunities from whitespace, usage, grants, strategic fit
ACCOUNTAccount-level changes from contacts, competitors, meetings
COVERAGEMulti-threading gaps, territory imbalance, single-threaded risk
WORKFLOWSLA compliance, deal on/off track status
STARBRIDGEDistrict intelligence updates (conferences, procurement)
ECONOMICSFinancial health: budget, unit economics, S&M efficiency

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7-State Lifecycle

PENDING → ACTIVE → ACKNOWLEDGED → IN_PROGRESS → RESOLVED
                                                → EXPIRED
                → SUPPRESSED
Terminal states: RESOLVED, EXPIRED, SUPPRESSED

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Severity Levels

SeverityDescriptionRouting
CRITICALImmediate action requiredSlack notification, email alert, top of signal feed
WARNINGAttention needed within 24-48 hoursSignal feed, weekly digest
INFOInformational, no immediate actionSignal feed only

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Recomputation Schedule

ScheduleIntervalFamilies
Scoring refreshPeriodicRENEWAL, PIPELINE, EXPANSION
Account healthDailyACCOUNT, COVERAGE
Economics refreshDailyECONOMICS
Starbridge syncPeriodicSTARBRIDGE (account data)
Starbridge real-timeWebhook-drivenSTARBRIDGE (RFPs, grants, departures)

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Signal Anatomy

Every generated signal includes:
ComponentDescription
Signal TypeMachine-readable type identifier
TitleHuman-readable title
ExplanationPlain-language explanation of what was detected
EvidenceSupporting metrics and data references
Recommended ActionAI-generated recommended next action
SeverityCRITICAL, WARNING, or INFO
Confidence0-100 confidence level
All signal thresholds are configurable per organization.
Detailed signal generation logic, default threshold values, and routing configurations are available in the PILLAR Implementation Guide provided to active customers.