Signal Taxonomy

PILLAR generates signals when scoring outputs cross configurable thresholds or when external events (Starbridge webhooks) are detected. Signals are the primary action-driving mechanism in the platform.

Signal correctness is enforced by The Guarantee — specifically the Signals (S) and Rules (R) invariant categories. Every signal traces back to a triggered rule (no ghost signals), the rule catalog itself is append-only with stable IDs (G-R-02), and the signal-to-source consistency tests verify that scoring audit decomposition matches the underlying contact, renewal, and activity data.

8 Signal Families

Family	Description
RENEWAL	Churn risk indicators from engagement, stakeholders, support, contracts
PIPELINE	Deal health, forecast issues, handoff compliance, onboarding risk
EXPANSION	Growth opportunities from whitespace, usage, grants, strategic fit
ACCOUNT	Account-level changes from contacts, competitors, meetings
COVERAGE	Multi-threading gaps, territory imbalance, single-threaded risk
WORKFLOW	SLA compliance, deal on/off track status
STARBRIDGE	District intelligence updates (conferences, procurement)
ECONOMICS	Financial health: budget, unit economics, S&M efficiency

7-State Lifecycle

PENDING → ACTIVE → ACKNOWLEDGED → IN_PROGRESS → RESOLVED
                                                → EXPIRED
                → SUPPRESSED

Terminal states: RESOLVED, EXPIRED, SUPPRESSED

Severity Levels

Severity	Description	Routing
CRITICAL	Immediate action required	Slack notification, email alert, top of signal feed
WARNING	Attention needed within 24-48 hours	Signal feed, weekly digest
INFO	Informational, no immediate action	Signal feed only

Recomputation Schedule

Schedule	Interval	Families
Scoring refresh	Periodic	RENEWAL, PIPELINE, EXPANSION
Account health	Daily	ACCOUNT, COVERAGE
Economics refresh	Daily	ECONOMICS
Starbridge sync	Periodic	STARBRIDGE (account data)
Starbridge real-time	Webhook-driven	STARBRIDGE (RFPs, grants, departures)

Signal Anatomy

Every generated signal includes:

Component	Description
Signal Type	Machine-readable type identifier
Title	Human-readable title
Explanation	Plain-language explanation of what was detected
Evidence	Supporting metrics and data references
Recommended Action	AI-generated recommended next action
Severity	CRITICAL, WARNING, or INFO
Confidence	0-100 confidence level

All signal thresholds are configurable per organization.

Detailed signal generation logic, default threshold values, and routing configurations are available in the PILLAR Implementation Guide provided to active customers.

​Signal Taxonomy

​8 Signal Families

​7-State Lifecycle

​Severity Levels

​Recomputation Schedule

​Signal Anatomy

Signal Taxonomy

8 Signal Families

7-State Lifecycle

Severity Levels

Recomputation Schedule

Signal Anatomy