Economics Signals

Economics signals alert to financial health issues at the organizational level. These signals fire when financial metrics cross configurable thresholds.

Signal Types

Signal Type	Description
Budget Overrun	Actual spend exceeds planned budget
Territory Below Breakeven	Territory cost-to-yield ratio is too high
Headcount Plan Risk	Headcount scenario yields negative P&L
Unit Economics Degradation	LTV:CAC ratio or payback period outside healthy range
Retention vs. Acquisition Imbalance	Over-investing in acquisition relative to retention
S&M Efficiency Warning	Sales & Marketing spend too high relative to revenue

Recomputation

Economics signals are recomputed daily.

Recommended Actions

Signal	Typical Action
Budget overrun	Review spend categories, identify overages, adjust allocation
Territory below breakeven	Rebalance territories, evaluate rep productivity, adjust coverage model
Headcount plan risk	Revise hiring timeline, adjust quota assumptions, model alternatives
Unit economics degradation	Review pricing, reduce CAC, improve retention programs
Retention vs. acquisition	Rebalance investment, increase CS resources, reduce new logo spend
S&M efficiency warning	Audit marketing spend ROI, consolidate channels, improve conversion rates

Detailed threshold configurations and severity logic are available in the PILLAR Implementation Guide provided to active customers.