Economics Signals
Economics signals alert to financial health issues at the organizational level. These signals fire when ECON rules detect threshold violations.Signal Types
| Signal Type | Severity Logic | Description |
|---|---|---|
budget_overrun | CRITICAL over 25%, WARNING over 10% | Actual spend exceeds planned budget |
territory_below_breakeven | CRITICAL over 0.50, WARNING over 0.30 | Territory cost-to-yield ratio too high |
headcount_plan_risk | CRITICAL if P&L below -0 | Headcount scenario yields negative P&L |
unit_economics_degradation | CRITICAL if LTV:CAC below 2, WARNING if below 3 | Unit economics degrading |
retention_vs_acquisition | CRITICAL if ratio over 6, WARNING if over 4 | Over-investing in acquisition vs retention |
sm_efficiency_warning | CRITICAL if S&M over 70%, WARNING if over 55% | Sales & Marketing spend too high |
Recomputation
Economics signals are recomputed every 24 hours as part of theeconomics_refresh schedule.
Recommended Actions
| Signal | Typical Action |
|---|---|
| Budget overrun | Review spend categories, identify overages, adjust allocation |
| Territory below breakeven | Rebalance territories, evaluate rep productivity, adjust coverage model |
| Headcount plan risk | Revise hiring timeline, adjust quota assumptions, model alternatives |
| Unit economics degradation | Review pricing, reduce CAC, improve retention programs |
| Retention vs acquisition | Rebalance investment, increase CS resources, reduce new logo spend |
| S&M efficiency warning | Audit marketing spend ROI, consolidate channels, improve conversion rates |