Account Signals
Account signals capture important changes at the account level: stakeholder movements, competitive activity, engagement gaps, and district intelligence events.Signal Types
| Signal Type | Severity | Description |
|---|---|---|
stakeholder_departure_starbridge | CRITICAL/WARNING | Key contact departed (CRITICAL if champion) |
board_discussion_relevant | WARNING | Starbridge: relevant product mentions in board minutes |
hiring_intent | INFO | Starbridge: hiring in relevant departments |
meeting_gap | WARNING | No meeting in configured days (default: 30) |
contact_disengagement | WARNING | Multiple contacts showing declining engagement |
competitor_engaged | WARNING | Competitor actively engaged on the account |
competitor_contract_expiring | WARNING/CRITICAL | Tracked competitor contract approaching renewal |
Severity Logic
Stakeholder Departure
- CRITICAL: Departed person is a champion (
is_champion = true) - WARNING: Any other departure
Board Discussion
- Always WARNING — board discussions are informational but actionable
Hiring Intent
- Always INFO — hiring indicates investment but is not urgent
Meeting Gap
- Configurable threshold:
meeting_gap_days(default: 30 days)
Recommended Actions
| Signal | Typical Action |
|---|---|
| Stakeholder departure | Update org chart, identify replacement, schedule introduction |
| Board discussion relevant | Review board minutes, align messaging to discussion topics |
| Hiring intent | Research new hires, prepare outreach, update buying committee |
| Meeting gap | Schedule check-in, send value-add content, review account plan |
| Contact disengagement | Multi-thread outreach, engage different stakeholders |
| Competitor engaged | Develop competitive strategy, reinforce value proposition |
| Competitor contract expiring | Prepare displacement proposal, engage procurement |