# PILLAR Data Reference

## Docs

- [Accounts API](https://hc.pillargtm.com/api/accounts.md): Account detail, health scores, and related entities
- [Authentication](https://hc.pillargtm.com/api/authentication.md): Authentication, session management, and role-based access control
- [Blueprint API](https://hc.pillargtm.com/api/blueprint.md): GTM maturity assessment, module activation, and readiness tracking
- [Cohorts API](https://hc.pillargtm.com/api/cohorts.md): Cohort definition management -- create, list, and auto-generate cohorts from account data
- [Connectors API](https://hc.pillargtm.com/api/connectors.md): CRM integration, field mapping, and sync management
- [Dashboard API](https://hc.pillargtm.com/api/dashboard.md): Command Center KPIs, weekly brief, and org-level metrics
- [Decision Engine API](https://hc.pillargtm.com/api/decision-engine.md): Strategic intelligence -- territory health, financial cascades, what-if modeling, board scenarios
- [Expansion Intelligence API](https://hc.pillargtm.com/api/expansion-intelligence.md): Product affinity matrix, expansion signals, and cross-sell opportunity management
- [Forecast API](https://hc.pillargtm.com/api/forecast.md): Forecast overrides, snapshots, and pipeline cohort analysis
- [MCP Server](https://hc.pillargtm.com/api/mcp.md): Connect PILLAR to Claude, Cursor, VS Code, and any AI assistant via the Model Context Protocol
- [Narratives API](https://hc.pillargtm.com/api/narratives.md): AI-generated board-ready narratives with structured sections and pre-computed KPIs
- [Playbook API](https://hc.pillargtm.com/api/playbook.md): Play effectiveness tracking and recommendation engine based on historical play outcomes
- [Procurement API](https://hc.pillargtm.com/api/procurement.md): Procurement calendars, budget cycle windows, renewal alignment, and engagement timing
- [Renewal Forecast API](https://hc.pillargtm.com/api/renewal-forecast.md): Per-renewal probability computation, GRR/NRR projections, and org-level forecast snapshots
- [Scoring API](https://hc.pillargtm.com/api/scoring.md): Scoring engine configuration and profile management
- [Signals API](https://hc.pillargtm.com/api/signals.md): Signal management, lifecycle transitions, and Starbridge webhooks
- [Territory API](https://hc.pillargtm.com/api/territory.md): TAM/SAM territory management and equity tracking
- [Architecture](https://hc.pillargtm.com/architecture.md): System architecture overview for the Revenue Architecture Operating System (RAOS)
- [Blueprint Assessment](https://hc.pillargtm.com/blueprint.md): How the PILLAR Blueprint GTM Maturity Assessment works and what your results mean
- [BUILDER configuration](https://hc.pillargtm.com/builder/configuration.md): Why BUILDER's value is configured during implementation, not over time, and how the implementation-phase seed design works.
- [BUILDER overview](https://hc.pillargtm.com/builder/overview.md): What BUILDER is, how it fits with PILLAR and DRAFTER, and what it ships with on day one.
- [Preset libraries](https://hc.pillargtm.com/builder/preset-libraries.md): The four out-of-the-box BUILDER rule libraries (EdTech, Public-Sector, AI-Automation, Family-Literacy), what's in each, and which customers fit which library.
- [BUILDER safety rails](https://hc.pillargtm.com/builder/safety-rails.md): Every guardrail BUILDER ships with: shadow mode, rate limits, circuit breaker, kill switch, Guarantee runtime.
- [Changelog](https://hc.pillargtm.com/changelog.md): Release notes and updates for the PILLAR GTM Operating System
- [Gong Call Intelligence](https://hc.pillargtm.com/connectors/gong.md): Connect Gong to PILLAR for conversation analytics, talk ratios, sentiment trends, and 7 Call Intelligence scoring rules
- [Picklist & Stage Mapping](https://hc.pillargtm.com/connectors/picklist-mapping.md): Translate CRM-specific stage names and picklist values to PILLAR canonical stages for accurate scoring and forecasting
- [Connector Setup Guide](https://hc.pillargtm.com/connectors/setup-guide.md): Step-by-step guide to connecting your CRM, product analytics, support ticketing, NPS, and call intelligence tools to PILLAR
- [Data Readiness](https://hc.pillargtm.com/data-readiness.md): Minimum data standards for CRM sync and scoring readiness
- [Data Sources](https://hc.pillargtm.com/data-sources.md): All data sources, sync cadences, and integration details
- [Accounts](https://hc.pillargtm.com/data/accounts.md): Account-level data including CRM fields, scoring outputs, and district intelligence
- [Activities](https://hc.pillargtm.com/data/activities.md): Activity tracking for calls, emails, meetings, and notes
- [AI Intelligence](https://hc.pillargtm.com/data/ai-intelligence.md): Claude-powered AI capabilities across the PILLAR platform
- [Board Narratives](https://hc.pillargtm.com/data/board-narratives.md): AI-generated board-ready narratives powered by Claude, with structured sections, data points, and pre-computed KPIs
- [Cohort Intelligence](https://hc.pillargtm.com/data/cohort-intelligence.md): Cohort definitions, revenue snapshots, vintage retention curves, and anomaly detection across account segments
- [Contacts](https://hc.pillargtm.com/data/contacts.md): CRM contacts with engagement tracking and stakeholder mapping
- [Decision Engine](https://hc.pillargtm.com/data/decision-engine.md): Strategic intelligence layer -- territory health, financial cascades, rebalance recommendations, board scenarios
- [Expansion Pipeline](https://hc.pillargtm.com/data/expansion-pipeline.md): Product whitespace, expansion propensity scoring, and cross-sell opportunities across the portfolio.
- [Field Mapping Reference](https://hc.pillargtm.com/data/field-mapping-reference.md): Complete reference of all 126+ fields PILLAR ingests from Salesforce, HubSpot, and Microsoft Dynamics 365, organized by data object
- [Financial Data](https://hc.pillargtm.com/data/financial-data.md): Upload quarterly P&L metrics for Board Report and Command Center
- [Governance & Enforcement](https://hc.pillargtm.com/data/governance.md): Mandatory outcomes, SLA enforcement, and the closed-loop system that makes Revenue Impact attribution possible.
- [Leads](https://hc.pillargtm.com/data/leads.md): Lead lifecycle tracking with scoring and MQL qualification
- [Opportunities](https://hc.pillargtm.com/data/opportunities.md): Pipeline data with hygiene scores, forecast confidence, and Starbridge enrichment
- [Pipeline Triage](https://hc.pillargtm.com/data/pipeline-triage.md): Kanban-style pipeline deal health management for VP Sales
- [Playbook Evolution](https://hc.pillargtm.com/data/playbook-evolution.md): Play effectiveness tracking, segment affinity analysis, and AI-driven play recommendations based on historical performance
- [Plays](https://hc.pillargtm.com/data/plays.md): Signal-triggered playbooks with task-based execution tracking
- [Procurement Intelligence](https://hc.pillargtm.com/data/procurement-intelligence.md): Fiscal year calendars, budget cycle forecasts, renewal alignment analysis, and procurement risk identification for K-12 accounts
- [Product Affinity](https://hc.pillargtm.com/data/product-affinity.md): Co-adoption analysis, product affinity scoring, whitespace identification, and prioritized expansion signals
- [Renewal Forecasting](https://hc.pillargtm.com/data/renewal-forecasting.md): Probabilistic renewal modeling with per-account risk/signal decomposition, GRR/NRR projections, and org-level forecast snapshots
- [Renewals](https://hc.pillargtm.com/data/renewals.md): Renewal tracking with risk scoring and disposition lifecycle
- [Revenue Economics](https://hc.pillargtm.com/data/revenue-economics.md): Org-level financial metrics, forecasting, and unit economics
- [Revenue Impact](https://hc.pillargtm.com/data/revenue-impact.md): Signal-to-outcome attribution -- every dollar PILLAR touched, traced back to the signal that surfaced it.
- [Signals](https://hc.pillargtm.com/data/signals.md): Signal data structure, lifecycle states, and family taxonomy
- [Buyer Attributes](https://hc.pillargtm.com/data/starbridge-buyer-attributes.md): Starbridge buyer attributes stored on account records
- [Conferences](https://hc.pillargtm.com/data/starbridge-conferences.md): Education and government technology conference intelligence
- [Contact Intelligence](https://hc.pillargtm.com/data/starbridge-contacts.md): Starbridge contact enrichment and job change tracking
- [Documents](https://hc.pillargtm.com/data/starbridge-documents.md): Board meeting minutes, strategic plans, and public documents
- [Starbridge Overview](https://hc.pillargtm.com/data/starbridge-overview.md): How Starbridge district intelligence integrates with PILLAR
- [RFPs](https://hc.pillargtm.com/data/starbridge-rfps.md): Requests for proposals, bids, and solicitation tracking
- [Spend Data](https://hc.pillargtm.com/data/starbridge-spend-data.md): Starbridge contracts and purchase order intelligence
- [Territory](https://hc.pillargtm.com/data/territory.md): TAM/SAM territory modeling, ICP targets, and equity tracking
- [FAQ](https://hc.pillargtm.com/faq.md): Frequently asked questions about the PILLAR GTM Operating System
- [PILLAR Data Reference](https://hc.pillargtm.com/introduction.md): Complete documentation for the Revenue Architecture Operating System (RAOS)
- [Getting Started](https://hc.pillargtm.com/quickstart.md): Set up PILLAR and start scoring your pipeline in under 30 minutes
- [Account Health](https://hc.pillargtm.com/scoring/account-health.md): Composite health score and account prioritization model
- [Economics Rules](https://hc.pillargtm.com/scoring/economics-rules.md): Revenue economics and financial health monitoring
- [Expansion Readiness](https://hc.pillargtm.com/scoring/expansion-readiness.md): Expansion propensity scoring with Starbridge market enhancement
- [Forecast Confidence](https://hc.pillargtm.com/scoring/forecast-confidence.md): Forecast confidence scoring with procurement alignment
- [ICP Fit](https://hc.pillargtm.com/scoring/icp-fit.md): Ideal Customer Profile fit scoring: firmographic, demographic, and persona analysis
- [Lead Score](https://hc.pillargtm.com/scoring/lead-score.md): Lead scoring model: behavioral, demographic, and engagement components
- [Scoring Engine Overview](https://hc.pillargtm.com/scoring/overview.md): How the PILLAR scoring engine works: multi-rule evaluation across 8 categories
- [Pipeline Hygiene](https://hc.pillargtm.com/scoring/pipeline-hygiene.md): Deal hygiene scoring and handoff compliance enforcement
- [Renewal Risk](https://hc.pillargtm.com/scoring/renewal-risk.md): Multi-variable renewal risk model with market context
- [Territory Equity](https://hc.pillargtm.com/scoring/territory-equity.md): Territory balance monitoring and equity signals
- [Settings: Configuration](https://hc.pillargtm.com/settings/configuration.md): How to configure PILLAR for your organization — fiscal year, ARR definition, segment boundaries, deal stages, and pipeline weights
- [Account Signals](https://hc.pillargtm.com/signals/account-signals.md): Account-level signals from contacts, competitors, meetings, and district intelligence
- [Coverage Signals](https://hc.pillargtm.com/signals/coverage-signals.md): Multi-threading gaps, territory imbalance, and single-threaded risk signals
- [Economics Signals](https://hc.pillargtm.com/signals/economics-signals.md): Financial health signals: budget overruns, unit economics, S&M efficiency
- [Expansion Signals](https://hc.pillargtm.com/signals/expansion-signals.md): Growth opportunity signals from whitespace, usage, grants, and strategic fit
- [Signal Taxonomy Overview](https://hc.pillargtm.com/signals/overview.md): 8 signal families, 93+ signal types, 7-state lifecycle
- [Pipeline Signals](https://hc.pillargtm.com/signals/pipeline-signals.md): Deal health, forecast integrity, and handoff compliance signals
- [Renewal Signals](https://hc.pillargtm.com/signals/renewal-signals.md): Churn risk indicators from engagement, stakeholders, support, and market context
- [Trend Warnings](https://hc.pillargtm.com/signals/trend-warnings.md): Workflow signals for SLA compliance and deal tracking
- [Support](https://hc.pillargtm.com/support.md): Get help with the PILLAR GTM Operating System
- [The Guarantee](https://hc.pillargtm.com/the-guarantee.md): PILLAR's correctness commitment: every behavior we promise is enforced by an automated test that runs on every release. 105+ named invariants across 18 categories, 2,800+ tests on every commit, all green on every build. The largest category — Vertical Intelligence — covers PILLAR's translation of al…

## OpenAPI Specs

- [openapi](https://hc.pillargtm.com/api-reference/openapi.json)

## Optional

- [Blueprint Assessment](https://pillargtm.com/blueprint)