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Documentation Index

Fetch the complete documentation index at: https://hc.pillargtm.com/llms.txt

Use this file to discover all available pages before exploring further.

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Accounts

Accounts are the core entity in PILLAR, representing organizations (school districts, companies, institutions) that are customers or prospects. Each account record combines CRM data, PILLAR scoring outputs, and Starbridge district intelligence.

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Core Information

Each account tracks:
  • Identity — Name, domain, industry, location
  • Classification — Segment (Enterprise, Mid-Market, SMB), tier, district type
  • Ownership — Account owner assignment and territory
  • Revenue — Annual Recurring Revenue (ARR)
  • Status — Active, churned, or prospect

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Scoring Outputs

PILLAR continuously computes and updates scores for each account:
ScoreDescription
Health ScoreComposite account health (0-100) from 8 category scores
Priority ScoreAccount prioritization based on revenue, risk, expansion potential, and market context
Risk ScoreChurn risk level from multi-variable renewal risk model
Expansion PropensityLikelihood of expansion based on multiple indicators
WhitespaceProduct catalog gap percentage
Health TrendHistorical health score data points for trend visualization

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Starbridge District Intelligence

When enriched with Starbridge data, accounts gain 120+ additional data points across:
  • Identity and Geography — Common names, parent organization, address, coordinates
  • Budget and Financial — Operating budget, technology budget, budget trends, spending propensity
  • Procurement Intelligence — Procurement complexity, cooperative purchasing agreements, procurement navigation
  • Innovation and Adoption — AI adoption readiness, startup friendliness, technology spending propensity, strategic themes
  • K-12 Demographics — School counts, staff counts, grade ranges, locale classification, socioeconomic indicators, SIS/LMS vendors
  • Higher Education — Institution type, enrollment, graduation/retention rates, endowment, system affiliation
  • Government — Employee FTE, fiscal year, census identifiers

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CRM Sync

Accounts are synced from your connected CRM (Salesforce, HubSpot, or Dynamics 365) and enriched with PILLAR scoring outputs that can be pushed back to CRM custom fields.