Documentation Index
Fetch the complete documentation index at: https://hc.pillargtm.com/llms.txt
Use this file to discover all available pages before exploring further.
Expansion Pipeline
The Expansion Pipeline dashboard shows the scored expansion opportunity across your entire account base — which accounts have product whitespace, how ready they are to expand, and what the dollar opportunity is.The Finite TAM Argument
In a finite market (~13,000 school districts, ~2,000 higher ed institutions), the fastest path to ARR growth isn’t net new logos — it’s expanding inside accounts you already serve. PILLAR maps product whitespace and scores expansion propensity across the base.Product Heatmap
The core view is a grid of accounts (rows) x products (columns):| Cell State | Color | Meaning |
|---|---|---|
| Owned, high adoption | Green | Healthy product relationship |
| Owned, low adoption | Amber | Adoption risk — may not renew this product |
| Not owned | Grey | Whitespace opportunity — estimated ARR shown |
KPI Metrics
| Metric | Description |
|---|---|
| Whitespace ARR | Total estimated ARR across all missing products for all accounts |
| High Propensity | Count of accounts with high expansion propensity |
| Avg Adoption | Average product adoption percentage across owned products |
| Expansion Signals | Active signals in the EXPANSION and STARBRIDGE families |
Expansion Propensity Scoring
Each account receives an expansion propensity score (0-100) based on:- Health score — healthy accounts are more likely to expand
- Whitespace percentage — more missing products = more opportunity
- Champion engagement — is there an active champion who can advocate?
- Adoption rate — high adoption on existing products signals readiness
- Budget context — is the district in growth, stable, or cutting?
Recommended Next Product
For each account, PILLAR recommends the highest-value missing product based on:- Annual price of the missing product
- Fit with the account’s existing product mix
- District characteristics and priorities
Expandable Account Rows
Click any row to see:- Account summary — ARR, health, whitespace %, adoption %, link to Account 360
- Missing products — list with estimated ARR per product
- Recommended next product — highlighted with blue badge
- Expansion signals — active signals from EXPANSION and STARBRIDGE families
API Endpoint
kpi, products (full product catalog), and pipeline (all accounts with product detail, whitespace, propensity, signals).
Access
Available to: CRO/CEO, VP Sales, VP CS, RevOps Navigate to:/expansion or click “Expansion” in the Command Center nav pills.