Signals
Signals are PILLAR’s primary action-driving mechanism. Each signal represents a detected condition that requires attention, carries severity and evidence, and follows a structured lifecycle.Signal Properties
Every signal includes:| Property | Description |
|---|---|
| Signal Type | Machine-readable type identifier (e.g., engagement_decay, rfp_active) |
| Family | Which of the 8 signal families this belongs to |
| Severity | CRITICAL, WARNING, or INFO |
| State | Current lifecycle state |
| Title | Human-readable signal title |
| Explanation | Plain-language explanation of what was detected |
| Evidence | Supporting metrics and data references |
| Recommended Action | AI-generated recommended next action |
| Confidence | 0-100 confidence level |
| Related Entity | The account, opportunity, renewal, or contact that triggered the signal |
7-State Lifecycle
| State | Description |
|---|---|
| PENDING | Created, awaiting activation |
| ACTIVE | Live and actionable |
| ACKNOWLEDGED | User has seen and accepted |
| IN_PROGRESS | Work underway to address |
| RESOLVED | Issue addressed (terminal) |
| EXPIRED | Signal expired without action (terminal) |
| SUPPRESSED | Manually suppressed (terminal) |
Signal Families
| Family | Description |
|---|---|
| RENEWAL | Churn risk indicators from engagement, stakeholders, support, contracts |
| PIPELINE | Deal health, forecast issues, handoff compliance |
| EXPANSION | Growth opportunities from whitespace, usage, grants, strategic fit |
| ACCOUNT | Account-level changes from contacts, competitors, meetings |
| COVERAGE | Multi-threading gaps, territory imbalance |
| WORKFLOW | Process compliance, SLA adherence |
| STARBRIDGE | District intelligence updates (conferences, procurement) |
| ECONOMICS | Financial health signals (budget, unit economics, efficiency) |
Detailed signal generation logic, threshold configurations, and routing rules are available in the PILLAR Implementation Guide provided to active customers.