Opportunities

Opportunities represent active and historical deals in your pipeline. Each opportunity carries PILLAR scoring outputs for pipeline hygiene and forecast confidence, plus Starbridge procurement intelligence.

Core Information

Field	Description
Account	Parent account the deal is associated with
Deal Name	Name of the opportunity
Amount	Deal value
Stage	Pipeline stage (Discovery through Closed Won/Lost)
Probability	Win probability (0-100)
Close Date	Expected close date
Forecast Category	Commit, Best Case, Upside, Pipeline, or Omitted
Opportunity Type	Net new business, renewal, expansion, or cross-sell
Owner	Deal owner (AE or CSM)

Scoring Outputs

Score	Description
Hygiene Score	Pipeline hygiene assessment (higher = more problems)
Confidence Score	Forecast confidence level (higher = more confident)
Days in Stage	Time in current pipeline stage
Push Count	Number of close date pushes
Contact Count	Stakeholders mapped to the deal
Economic Buyer	Whether a budget holder has been identified
Next Step	Whether an actionable next step is defined

Starbridge Enrichment

When Starbridge data is available, opportunities are enriched with:

Procurement Complexity — How difficult the buying process is for this institution
Cooperative Pathway — Available cooperative purchasing agreements
Budget Status — Whether budget is available and approved
Strategic Fit — How well your product aligns with the institution’s priorities
RFP Status — Active solicitations relevant to this opportunity
Grant Match — Available grant funding that could support the purchase

CRM Sync

Opportunities are synced from your connected CRM and updated with PILLAR scoring outputs.