> ## Documentation Index
> Fetch the complete documentation index at: https://hc.pillargtm.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Renewal Signals

> Churn risk indicators from engagement, stakeholders, support, and market context

# Renewal Signals

Renewal signals fire when churn risk indicators exceed configurable thresholds. They are the most operationally critical signal family.

## Signal Types

| Signal Type                     | Description                                              |
| ------------------------------- | -------------------------------------------------------- |
| Renewal Risk (Critical/Warning) | Overall renewal risk score exceeds threshold             |
| Engagement Decay                | Usage and activity declining significantly               |
| Stakeholder Turnover            | Key contacts departing the organization                  |
| Executive Sponsor Gap           | No active executive sponsor on at-risk renewal           |
| Contracting Stall               | No contract activity within configured window of renewal |
| NPS Decline                     | Customer satisfaction dropped below threshold            |
| Support Burden                  | Excessive support escalation rate                        |
| Budget Shift Detected           | Starbridge-detected budget reduction at the institution  |

## Recommended Actions

| Signal                | Typical Action                                                             |
| --------------------- | -------------------------------------------------------------------------- |
| Renewal risk critical | Exec escalation, save play activation, 1:1 with customer exec              |
| Engagement decay      | Proactive outreach, usage review, health check meeting                     |
| Stakeholder turnover  | Identify replacements, schedule introductions, update org chart            |
| Exec sponsor gap      | Identify and cultivate new exec sponsor                                    |
| Contracting stall     | Initiate renewal conversation, review terms, align on timeline             |
| NPS decline           | Root cause analysis, corrective action plan, CS intervention               |
| Support burden        | Escalation review, dedicated support resources, product remediation        |
| Budget shift          | Assess impact, explore alternative funding (grants, coop), repackage offer |

All renewal signal thresholds are configurable per organization.

> Detailed threshold configurations and severity logic are available in the PILLAR Implementation Guide provided to active customers.