> ## Documentation Index
> Fetch the complete documentation index at: https://hc.pillargtm.com/llms.txt
> Use this file to discover all available pages before exploring further.

# PILLAR Data Reference

> Complete documentation for the Revenue Architecture Operating System (RAOS)

# PILLAR Data Reference

PILLAR is the first **Revenue Architecture Operating System (RAOS)** — the architectural layer that sits above your CRM and governs the operational flow from ICP definition all the way through Monday-morning triage. Not another AI-native CRM. Not another RevOps dashboard. A purpose-built substrate with one canonical data model, a governed signal-to-action pathway, a closed-loop flywheel, and an AI-addressable surface (155 MCP tools across 14 categories — 89 dedicated to vertical\_intelligence).

This reference documents the key concepts, features, integrations, and APIs of the PILLAR platform. For the operator-level frameworks and 90-day rollouts, visit the [PILLAR Insights Library](https://pillargtm.com/insights/).

## Data Categories

<CardGroup cols={3}>
  <Card title="Accounts" icon="building" href="/data/accounts">
    Customer and prospect records with health scores and Starbridge district intelligence
  </Card>

  <Card title="Contacts" icon="users" href="/data/contacts">
    CRM contacts with engagement tracking and stakeholder mapping
  </Card>

  <Card title="Opportunities" icon="chart-line" href="/data/opportunities">
    Pipeline data with hygiene scores and forecast confidence
  </Card>

  <Card title="Leads" icon="user-plus" href="/data/leads">
    Lead scoring with ICP fit and behavioral signals
  </Card>

  <Card title="Signals" icon="bolt" href="/signals/overview">
    8 signal families, 93+ types, AI-powered recommended actions
  </Card>

  <Card title="Scoring Engine" icon="calculator" href="/scoring/overview">
    Multi-rule scoring across 8 categories for health, risk, and opportunity
  </Card>

  <Card title="Decision Engine" icon="brain" href="/data/decision-engine">
    Strategic intelligence -- territory health, financial cascades, board scenarios
  </Card>

  <Card title="Renewal Forecasting" icon="chart-mixed" href="/data/renewal-forecasting">
    Per-renewal probability model with GRR/NRR projections and risk decomposition
  </Card>

  <Card title="Procurement Intelligence" icon="calendar-clock" href="/data/procurement-intelligence">
    Fiscal year calendars, budget cycle forecasts, and procurement risk identification
  </Card>

  <Card title="Product Affinity" icon="grid-2-plus" href="/data/product-affinity">
    Co-adoption analysis, cross-sell scoring, and prioritized expansion signals
  </Card>

  <Card title="Cohort Intelligence" icon="chart-scatter-bubble" href="/data/cohort-intelligence">
    Vintage curves, NRR/GRR by cohort, and anomaly detection
  </Card>

  <Card title="Playbook Evolution" icon="arrows-rotate" href="/data/playbook-evolution">
    Play effectiveness tracking and data-driven play recommendations
  </Card>

  <Card title="Board Narratives" icon="file-lines" href="/data/board-narratives">
    AI-generated board-ready narratives powered by Claude
  </Card>
</CardGroup>

## Data Sources

| Source                  | Type                  | Sync                | Data                                                                |
| ----------------------- | --------------------- | ------------------- | ------------------------------------------------------------------- |
| Salesforce              | CRM                   | Every 15 min        | Accounts, Contacts, Opportunities, Leads                            |
| HubSpot                 | CRM                   | Every 15 min        | Accounts, Contacts, Deals, Tickets                                  |
| Microsoft Dynamics 365  | CRM                   | Every 15 min        | Accounts, Contacts, Opportunities, Leads, Incidents                 |
| Google Workspace        | Email/Calendar        | Per-user            | Activities (email metadata, calendar events)                        |
| Microsoft 365 (Outlook) | Email/Calendar        | Per-user            | Activities (Outlook metadata, Teams calendar events)                |
| Microsoft Teams         | Notifications         | Push                | Signal alerts, daily digests, play notifications via Adaptive Cards |
| Slack                   | Notifications         | Real-time           | Signal routing, weekly digest                                       |
| Starbridge.ai           | District Intelligence | On-demand + webhook | 120+ buyer attributes, RFPs, contracts, job changes                 |
| PILLAR Engine           | Computed              | Continuous          | Health scores, risk scores, signals, plays                          |