> ## Documentation Index
> Fetch the complete documentation index at: https://hc.pillargtm.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Buyer Attributes

> Starbridge buyer attributes stored on account records

# Starbridge Buyer Attributes

Starbridge enriches PILLAR accounts with 120+ buyer attributes covering identity, geography, budgets, procurement, innovation readiness, demographics, and education-specific metrics.

## Identity and Classification

Organization name, parent organization, buyer type, district type (K-12, Charter, Higher Ed, Municipality, State Agency), and organizational classifications.

## Geography

Full address, city, county, state, ZIP code, geographic coordinates, locale classification (urban, suburban, rural), population, website, and phone.

## Budget and Financial

* **Operating Budget** -- Total and annual operating budget
* **Technology Budget** -- Technology-specific allocation
* **Budget Trends** -- Year-over-year budget change percentage
* **Spending Propensity** -- AI-analyzed spending category and summary
* **Budget Documentation** -- Links to public budget documents
* **Historical Spend** -- Multi-year spending data by category

## Procurement

* **Procurement Complexity** -- Difficulty score for navigating the buying process
* **Procurement Summary** -- AI-generated navigation guide
* **Cooperative Agreements** -- Active coop purchasing agreements (BuyBoard, TIPS, NASPO, etc.)

## Innovation and Adoption

* **AI Adoption Score** -- Readiness for AI products and services
* **Startup Friendliness** -- Openness to working with startup vendors
* **Tech Spend Propensity** -- Likelihood of investing in technology
* **Strategic Themes** -- Strategic priority themes from board documents and strategic plans

## K-12 Demographics

Student enrollment, school counts (elementary, middle, high), staff counts, FTE teachers, grade ranges, median household income, free/reduced lunch eligibility, English learner percentage, enrollment trends, SIS/LMS vendors, and NCES identifiers.

## Higher Education

Institution type, FTE enrollment, graduation and retention rates, graduate and undergraduate enrollment, public/private control, endowment, university system affiliation, and IPEDS identifier.

## Government/Organization

Employee FTE, fiscal year start date, and Census identifier.