> ## Documentation Index
> Fetch the complete documentation index at: https://hc.pillargtm.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Leads

> Lead lifecycle tracking with scoring and MQL qualification

# Leads

Leads track individuals from initial capture through MQL qualification, SQL conversion, and opportunity creation. Lead scoring combines behavioral, demographic, and engagement components.

## Core Information

| Field       | Description                           |
| ----------- | ------------------------------------- |
| Name        | Lead full name                        |
| Email       | Email address                         |
| Company     | Company or district name              |
| Title       | Job title                             |
| State       | US state                              |
| Enrollment  | District enrollment (for ICP scoring) |
| Segment     | Enterprise, Mid-Market, or SMB        |
| Source      | Lead source and detail                |
| Status      | Current lifecycle state               |
| Lead Score  | Composite score (0-100)               |
| Assigned To | Sales rep assignment                  |

## Lead Lifecycle

```
new → engaged → mql → sql → opportunity → (disqualified | recycled)
```

| Status       | Description                                       |
| ------------ | ------------------------------------------------- |
| new          | Just captured, no engagement yet                  |
| engaged      | Has shown some activity (opens, visits)           |
| mql          | Marketing Qualified -- meets MQL trigger criteria |
| sql          | Sales Qualified -- accepted by sales rep          |
| opportunity  | Converted to an opportunity                       |
| disqualified | Not a fit, removed from pipeline                  |
| recycled     | Returned to marketing for nurturing               |

## Lead Scoring

Lead score combines three configurable components: behavioral signals (website visits, content downloads, email engagement, demo requests), demographic fit (organization size and title level), and ongoing engagement patterns. See [Lead Score](/scoring/lead-score) for details.

## MQL Qualification

A lead qualifies as MQL when any configurable trigger fires, such as demo requests, content engagement thresholds, website visit volume, email engagement, or lead score thresholds. All triggers are configurable per organization.